Another Thing Dies
- William Darron

- May 23
- 3 min read
Updated: May 23
Dad would pick me up at McDonald's on West Road.

I would work after school until close and I was too young to drive.

Lots of times when I was getting in, Dad was listening to the "CBS Radio
Mystery Theater" probably on WHAM-AM 1180.

The host, E.G. Marshall, along with a group of radio actors, would perform a mystery play, complete with live foley sound effects, in the style of radio dramas that have been produced since the 1920s.
E. G. Marshall’s classic closing line on CBS Radio Mystery Theater was:
“This is E. G. Marshall inviting you to return to our Mystery Theater for another adventure in the macabre. Until next time… pleasant dreams?”
The final “pleasant dreams?” was delivered with a slightly questioning, eerie tone, followed by the famous creaking door slamming shut.

With luck I could get in the car just as the radio play started.
Problem was that the ride would end before the drama.

Dad would park in the driveway and we would sit there in the dark and finish off the show.

Edward R. Murrow caught a lucky break when Hitler "Anschlussed" Austria on March 12, 1938. Hitler just drove in and took the place while people cheered. There was no such thing as a Radio Newsman. Murrow was working for CBS and he invented the job. Murrow should be known as the first "Podcaster" if you want to think of it that way.
CBS Radio covered World War II and on until the other day. With the change to TV there was crossover. Some Broadcast Journalists did both Television and Radio broadcasts.
Not that most of you ever heard any radio lately anyway. First everyone got a TV then Cable and Satellite and now a phone. Nobody sits in their car in the dark in their driveway and listens to radio plays. Anyone can pull one up at any time. There's no money in it, so it dies.
Here's Danny DeVito to explain it to you:
So CBS killed the Radio Division. No funeral and no calling hours, unless of course you watch old person TV or you endure an advertisement to watch it here:
At McDonald's, there was a policy of FIFO (First In First Out). Meaning, use the oldest stock first to prevent spoilage.

Maybe this is a FIFO moment?
If CBS Radio created the very first real Network News Broadcast "in" and it is the first "out", does this mean something?
Well, yeah, it means something.
It means that yet another thing that was old, familiar, comfortable and unpopular is too expensive and has been expired due to improfitiblity.
Hope I don't get that way.
Can anyone spare some change?




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